Digital marketing
Digital marketing is advertising delivered through digital channels. Channels
such as social media, mobile applications, email, web applications, search
engines, websites, or any new digital channel. Digital marketing is any form of
marketing products or services that involves electronic devices.
In detail, w can say that digital
marketing is the component of marketing that utilizes the internet and online-based
digital technologies such as desktop computers, mobile phones, and other
digital media and platforms to promote products and services. As digital platforms became increasingly
incorporated into marketing plans and everyday life, and as people increasingly
use digital devices instead of visiting physical shops, digital marketing
campaigns have become prevalent, employing combinations of search engine
optimization (SEO), search engine marketing (SEM), content marketing,
influencer marketing, content automation, campaign marketing, data-driven
marketing, e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, display advertising, e-books, and
optical disks and games have become commonplace. Digital marketing extends to
non-Internet channels that provide digital media, such as television, mobile
phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to
non-Internet channels differentiates digital marketing from online marketing.
The important
step for digital marketing,
1.
Search
Engine Optimization (SEO)
2.
Social
Media Marketing (SMM)
3.
Email
Marketing
4.
Content Marketing
5.
Search
Engine Marketing.
Digital marketing and its demand
Digital
Marketing demands skills like how much you are a creative thinker and how you
can understand the customer needs online. So it needs about the content
strategy, design skills, and creative writing too. Customers are searching for
their problem solutions on the internet so a good digital marketer is thinking
about customer needs and he/ she will develop the content to convey a good
reply to customers’ needs.
For
those who are more technical minded, there’s still plenty of demand and quite a
high earning potential for those who specialize in technologies like SEO and
SEM since this is what can be based on what drives profits in any business.
Content
marketing relies on traffic and anyone with the technical expertise to analyze
these patterns is going to be a valuable asset, especially as these types of
jobs become more complex with the advent of artificial intelligence and machine
learning.
So,
now you need to know the format of the digital marketing strategy and its
demand and profits.
Versatile Career Choice
As
digitization continues in industries across the world, from start-ups to
corporate are seeking digital professionals with relevant experience. Being a
digital marketing professional career choice, students or fresh graduate can
have a look at Robi & Grameenphone where maximum highly corporate firms
have started own department to get engaged with the social network for the
needs of customers. So there is scope for a digital marketer to give service as
per their clients’ needs.
Professional Demand
The
profession in the digital marketing platform is now highly growing in
Bangladesh today and maximum corporate firms want to own digital marketers
where the professional can earn more with their task. Nowadays in Bangladesh,
many digital marketing agencies are being established to solve clients’ needs.
This provides digital marketing a unique competitive advantage where you can
gear yourself up for a career.
More praiority with paid
We’ve
already talked about how the demand for digital marketing professionals is
exceeding supply. In traditional economics we all know what happens next – the
value of the product increases along with the price. When you’re working in a
fruitful industry with a large skills shortage you can think of yourself as a
commodity – and negotiate your salary accordingly.
Start Your Career Easily
In
more traditional careers like advertising, you’d have to wait for a coveted
internship or graduate placement to open up so that you can gain experience and
create your portfolio. The digital marketing world, however, provides a host of
opportunities for you to kick the start of your career before you even set foot
in the workplace.
Become a Versatile Professional
Due
to the high demand for digital marketing skills and the fact you can apply this
knowledge to any sector or role makes this an agile career. So, if you choose a
career path or specialization in this sector and decide to pivot later, you’ll
probably only need a little training to upskill or hone to make the switch.
Be Creative (and Experiment)!
Not
only is there plenty of opportunities for creativity to do their thing in
writing, design, and even video and audio production, there’s also plenty of
room for day-to-day creativity in a general sense. After all, in such a dynamic
environment there will always be new a need for new ways to think of marketing
products, solving problems, conducting A/B tests, improving customer experience,
and engaging audiences.
To
be a marketing professional especially in the digital platform you need to
have, no matter what educational background you have, a bit knowledge in
marketing management, copywriting, web development, or even design that you
already possess plenty of transferable skills to go into it. You’ll probably
want to get started on your branding and build a portfolio to build your unique
digital presence. It’s tough to stay on top of all of the latest trends, but
getting a solid understanding of the basics of up and coming trends like AI and
virtual reality in the context of how they’re being used for marketing is an
excellent place to put your focus as well.
